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DistributedAUDIO technology offers exciting new ways to personalize content, including advertising. DistributedAUDIO can keep track of and report what each user actually listened to, down to the sentence level of granularity. Now you can determine as never before the precise interests of your audience. Over time you can personalize the content for each user. making your information services increasingly valuable.
DistributedAUDIO can even collect and report responses from your readers. This feedback can be in the form of messages they type, or responses to questions they are asked in an article. These responses can be used to play a different version of an advertisement, for example, during the program. Or, they can be reported back so other information can be delivered in future programs.
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Last modified: August 29, 2008.